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Friday, June 24, 2011

Letter to Bike Shop Owners

Maybe you’ll be getting one soon!

Dear awesome bike shop owner:

At the beginning of the year, we were given the opportunity have full access to a privately held ranch offering 14,000 acres of rolling hills, canopied forest, and rugged peaks. Though no mountain bike trails yet existed, its owners let us onto their property with the vision of developing world-class mountain bike trails that would put their ranch and winery on the map.

Six months later, we’re proud to announce the first Annual Ancient Peaks Classic, held just north of San Luis Obispo at the Santa Margarita Ranch. With the help of local pros and amateurs, we worked to create what our pre-riders are reporting as epic, world-class trails to be opened to riders on July 23 and 24th.

Our cross country trail features up to fifteen miles of single track and fire road riding, bridge crossing, epic burms, rolling hills, and sweeping vistas. The trail’s been hailed as possibly the best place to ride in all of Southern California, which is saying a lot, considering the quality of nearby trails in San Luis Obispo county.

The downhill portion is a 1,300 foot drop in three miles of super fast lines. A unique combination of natural and constructed track, it has been compared to some of the west coast’s best riding by competitors such as Ryan Tarver, Jeff Bowers, and course designer, Nate Lewis.

Videos and photos are viewable at our website: Please take the time to check it out and help us generate buzz about the event. We hope to have the event follow the Sea Otter Classic next year, and give visiting riders a real show of what California riding and the central Coast has to offer.

Please consider posting the enclosed posters and setting out the brochures somewhere prominent. We are doing this for the love of the sport, but proceeds will also go to support WaterRun, a 501 c3 non-profit dedicated to helping build wells in African communities.

Thanks, and hope to see you out here!

Yishai Horowitz

Race Director and Course Developer

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