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Monday, March 28, 2011

Canadian Footwear and Footbed Company SOLE Joins All Out Again This Year: Participates in Sponsorship Case Study

March 28, 2011 – San Luis Obispo - SOLE, multiple winner of awards and mentions for their innovative and highly effective footwear designs, joins All Out for the 2011 season this year.

Sponsoring our SLO Mountain Run on April 17 and the ECOSLO Morro Bay Olympic and Sprint Triathlon on June 5, participants will receive coupons and top placing winners will receive a SOLE Footcare package including SOLE Custom Footbeds (either DK Signature Edition OR Thin Sport), SOLE Sport Sandals (choice of Sport Flips or Sport Slides), and SOLE Performance Socks. Other winners will receive SOLE Performance Socks.

Long recognized for innovative design and rehabilitative efficacy, they will also be working with All Out Events during its adventure race events on May 14-15 and June 18-19 to participate in a case study measuring effective educational marketing tactics. Says event organizer, Kristin McNamara, “I had plantar faciitis from training for our events and the SOLE Sport Flips were the only thing I could wear comfortably until it healed. I attest my quick recovery in time to compete to the Sport Flips and I’m excited to share that experience with our event participants!”

If you’re interested in how footbeds and simple flipflops can help alleviate a multitude of woes, come out to any of our events above and find out how.

Check out SOLE at

Check All Out Event’s event calendar at

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