Canadian Footwear and Footbed Company SOLE Joins All Out Again This Year: Participates in Sponsorship Case Study

March 28, 2011 – San Luis Obispo - SOLE, multiple winner of awards and mentions for their innovative and highly effective footwear designs, joins All Out for the 2011 season this year.

Sponsoring our SLO Mountain Run on April 17 and the ECOSLO Morro Bay Olympic and Sprint Triathlon on June 5, participants will receive coupons and top placing winners will receive a SOLE Footcare package including SOLE Custom Footbeds (either DK Signature Edition OR Thin Sport), SOLE Sport Sandals (choice of Sport Flips or Sport Slides), and SOLE Performance Socks. Other winners will receive SOLE Performance Socks.

Long recognized for innovative design and rehabilitative efficacy, they will also be working with All Out Events during its adventure race events on May 14-15 and June 18-19 to participate in a case study measuring effective educational marketing tactics. Says event organizer, Kristin McNamara, “I had plantar faciitis from training for our events and the SOLE Sport Flips were the only thing I could wear comfortably until it healed. I attest my quick recovery in time to compete to the Sport Flips and I’m excited to share that experience with our event participants!”

If you’re interested in how footbeds and simple flipflops can help alleviate a multitude of woes, come out to any of our events above and find out how.

Check out SOLE at http://www.yoursole.com/

Check All Out Event’s event calendar at http://www.alloutevents.com

San Luis Mountain Run 10k Race Report

It was cool and grey, but fast racing weather on dry, well-marked trails. After the pre-race meeting, everyone lined up along the start-tree, flanked by proud Salomon flags, and the airhorn signaled the start throughout San Luis Obispo valley. Runners took off, just as a fine mist began to fall, but the kind of mist that motivates, not dampens, spirits.

The first racers approached the finish, laced with volunteers ready to take their bib tags and hand them a blue Fluid finisher water bottle for a job well done. Kevin Koeper, 31, broke his course record by completing the rugged 10k in 39:57, with Scott Peterson, 42, another past race winner, following him at 44:24. Our first woman finisher came in not long after: Carin Serba, 24, finished in a blazing 48:35 – all smiles and thumbs up.

Despite a reputation for a grueling 10k, there’s plenty of fun for everyone. The trail isn’t just tough, it’s beautiful – along Laguna Lake, across the flats, up the hill and winding its way around one of the more stellar peaks in the valley though grassy single track, tree shaded trails, and rocky fire road. Our youngest racer, Cruz Godar, 9, came in at 1: 48:25, and our oldest, Nova Poff, 73, finished in 1:30:09. Racers enjoyed after-run snacks provided by House of Bread (a San Luis-based bakery) along with more traditional fare such as oranges and bananas.

Awards were held promptly at 11:00 am, with great prizes like shoes from Salomon and insoles from SOLE. All in all, it was a great launch for All Out Events’ 2010 race season. We’ll see you next year for our fifth-annual race!

Photos are available here: http://www.shutterfly.com/progal/gallery.jsp?gid=768a5498ce7e87a4b743