All Out Adventure Series Set to Wow in 2011 Camps, Rebranding, and Even More Offerings

February 25, 2011, San Luis Obispo, CA – All Out Events is excited to host another year of spectacular
adventure races on the Central Coast of California. Normally known as the Central Coast Adventure
Challenge, the series was rebranded this year as the All Out Adventure Series. Says race director Yishai
Horowitz, “We wanted something that reflected the experience a bit more, and its our hallmark event
for All Out, so it just made sense. We hope it’s a flawless transition for our regulars and fans.”

The All Out series is best known for its 12-hour and 2 to 4-hour mountain bike, kayak, trek, and special
challenge races offered in the second weekend of May at the picturesque Santa Margarita Lake. Rated
one of the top five adventure races in the US by National Geographic Adventure magazine, All Out is
excited to bring all-new terrain and new challenges to our usual beautiful, sweeping venue this year.
It is also the site of the second annual California Adventure Racing Association festival (CARA) – the
organization will be offering free clinics throughout the weekend to help initiates cut their teeth as well
as help true competitors learn from some of the best racers in California.

Speaking of learning, All Out has added a weekend of clinics April 9-10 at Santa Margarita Lake, in the
same spirit of education and accessibility. Says Horowitz, “We’ve lined up racing greats like Ian Adamson
and Cyril Jay-Rayon to give participants personalized instruction for a day of classroom and applied
instruction. I cannot emphasize what a once-in-a-lifetime chance this is for AR enthusiasts to get to
know the real mentors in the sport.” After the first day, participants will be given the opportunity to race
with their instructors in an informal 6-hour race and really put what they know to the test.

In June, the All Out series adds that same new 6-hour format to its Lopez Lake race weekend, which
already features a 2-4 hour sprint and hosted part of our bi-annual 24-hour race last year. Says
Horowitz, “The six hour race should be a great way to help sprinters take on more advanced skills while
not killing themselves in the process. We hope people will use it to take their experience racing to the
next setting while being confident they are safe and well within their abilities.”

To find out more, go to: <www.ccadventure.com>.